At, Privacy and security are company-wide considerations and influence how we handle data each day. We are committed to protecting the privacy and security of the personal data we collect, process and use and’s privacy principles guide our business practices. Take a look at the Information Privacy sidebar on the right for more information.


We are committed to being responsible stewards of the personal data under our control. We use tools and methods to safeguard user anonymity in our reports and views, and we test our panelist privacy notices to ensure they are easy to understand.

Data Minimization:

We collect only essential data for specified purposes.

Significant Notice And Choice:

We provide clear notice about what information we collect and how we use it. We offer meaningful choice at a time and in a context in which panelists and respondents are making decisions about their personal data.

Intimacy Through Design:

We integrate privacy protection in the development of our products and services.

Security Data:

We implement multi-layered organizational, technical and administrative measures to protect the data in our control.

Global Reach, Local Touch:

We are committed to respecting the diverse cultures and local laws of the countries in which we operate.